Tonto, Aunt Jemima, and the Challenge of Oblivious Bias
Surrounded by dozens of hostile Indians on horseback waving rifles and tomahawks, the Lone Ranger turns to his faithful companion. “What are we going to do, Tonto?” “What do you mean ‘we,’ Kemo Sabe?” Earlier this year I gave a Strafford webinar presentation entitled “Rebranding Trademarks: Challenges of Walking Away and Choosing a New Mark.”…