More Thoughts on the Brave New World of X-Rated Trademarks
Yes, you are looking at the one-word trademark whose registration dispute eventually reached the United States Supreme Court. The U.S. Patent and Trademark Office had refused to register the FUCT trademark for apparel. The ground for refusal? Section 2(a) of the Lanham Act, which prohibited the registration of trademarks that were immoral or scandalous. Erik…